"People expect their leaders to speak out on matters of values and conscience.  
 But to speak out, leaders have to know what to speak about.  
 To stand up for their beliefs, the have to know what they stand for. 
 To walk the talk, leaders have to have a talk to walk. 
 To do what they say, they have to know what they want to say.  
 To earn and sustain personal credibility, leaders must first be able to clearly 
 articulate deeply held beliefs."
 Kouzes & Posner, A Coach's Guide to Developing Exemplary Leaders